When you start a new medicine, you don’t always know what to ask. Curiocity is a service that brings relevant questions from online health communities to you, at a moment where you could use some support.


When you go to the pharmacy to pick up a prescription, the pharmacist gives you a tailored list of the most discussed questions about the treatment you’re about to take. These questions, covering topics from side effects to lifestyle decisions, come from forums, blogs, and patient group communities. The questions are tailored based on your age, sex, and medication. If you find a question that is helpful and relevant, you can ask the pharmacist when they come back with your prescription.

While there is a plethora of information and conversation online about health, there is much in the way of having access to trustable and pertinent information. The waiting time at the pharmacist is an appropriate moment to subtly nudge people to engage with the various elements of their health in a useful way, which could positively influence their attitude towards holistic self care.

Each curiocity sheet has a web address that leads to your tailored list of questions, an opportunity to access the heart of the online discussion that is relevant to you. The curiocity website also allows you to explore other questions or type in your own. By sharing information, we empower each other to know and act on the things that matter.

Medical professionals are experts in diagnosis and medication of our ailments. We trust them with the numbers. But what about the patients? Patients are experts in the day-to-day management of their conditions. They are the ones who know how to deal with decision making and have first-hand opinions and “tricks of the trade”. Forums, blogs, and patient groups are sources of valuable information whose potential is often overlooked.How might we help people achieve treatment by embracing the experiential expertise of patients and clinical expertise of medical professionals?

  • Date : Jan 2013
  • Collaborators : Momo Miyazaki
  • Client : Novo Nordisk